Mobile betting has never been more popular. Fifteen years ago, the only online avenues available to customers were betting on a PC or a laptop, although the emergence of smartphones has irrevocably changed the betting landscape.
Indeed, old mobile phones were simply used to make telephone bets although new mobile phones have 3G or 4G to enable mobile bets to be placed, while Wi Fi is available in the home, workplace, cafes, restaurants and hotels.
Mobile betting also includes the use of tablets, with iPads and several other devices enabling betting customers to place mobile bets on the move. Every bookmaker worth their salt has now created a mobile-optimised version of their website and they also have apps to download too.
But how do you go about choosing the best mobile betting site? There are a wide range of bookmakers who want you to visit their mobile betting site and register an account before using their service frequently.
In this article, we explain what you need to look for when opening a new betting account on a mobile device. There are lots of different factors to consider and customers shouldn’t settle for second best.
Does your mobile betting site load quickly?
While every bookmaker under the sun has a mobile-optimised site, not all of them have a site that loads quickly. There is lots of market data on each page and it’s worth road-testing a mobile betting site and an app to make sure that the operator has created a responsive product that works on a 3G connection or Wi Fi.
The same applies to navigation. Naturally, when you condense your betting website for the smaller screen of a smartphone, then you have to carefully consider how users are going to jump from one part of the betting site to another.
The use of navigation menus on mobile betting sites is vital to ensure that customers can smoothly access different parts of the website. It might be that a typical customer wants to bet on horse racing during a Saturday afternoon before turning their attention to football matches.
How about Live In-Play betting?
Mobile betting and In-Play betting go hand in hand. Pre-match bets on football are more likely to be placed on a PC or laptop where betting customers have the opportunity to consider the various markets before striking their bet.
However, In-Play betting has become monopolised by mobile betting devices and this is where bookmakers need their products to pass the test. If there’s a big Premier League or Champions League match taking place, then a good bookmaker should have this featured slap bang on the homepage of their mobile site.
Naturally, the same thing applies with live betting as the first point in this article. The mobile betting website should load quickly despite the fact that the markets are updating in real time. If you find that the bookmaker site starts hanging when you’re trying to find a particular market, then it might be worth looking elsewhere.
It’s often worth downloading the mobile betting app rather than repeatedly visit the mobile betting website. The advantages of downloading the app are numerous. It should contain the same (if not more) number of features as heading to the mobile bookmaker website and the app then sits neatly on your mobile phone for repeated use.
You can also choose to receive push messages from your bookmakers of choice. These notifications are great when there’s a special promotion running and bookmakers also use mobile push messages to let you know if there’s a free bet offer or whether you’ve received money back on a special promotion.
Can you get Cash Out with your mobile betting site?
Cash Out is here to stay, with Euro 2016 effectively becoming the first major football tournament where customers will be cashing out winning and losing bets on their mobile betting device in high volumes.
Cash Out is a quirky feature in some respects. Bookmakers offer it to give customers more flexibility when it comes to their online bets. But it often gives customers a dilemma after they have used their judgement to back a particular selection before settling down to watch the action.
Even so, for those of us that like placing football accumulator bets on a mobile device, then the Cash Out facility is pretty significant. If a betting customer makes ten selections for Euro 2016 matches and nine have won, then it’s clearly very useful to have the Cash Out value as an option.
Bookmakers such as bet365 will offer Cash Out on virtually every betting market. There’s also something called Partial Cash Out which means that you can have your cake and eat it by simply taking your original stake back and hoping to enjoy some profit with the remainder.
Live Streaming also a big deal with mobile betting
Several bookmakers have live streaming deals in place so that mobile betting customers can watch live sporting action on their mobile devices.
When it comes to horse racing, the likes of Paddy Power, Ladbrokes and William Hill have struck deals with At The Races and Racing UK. This means that they have the right to live stream every horse race in the UK and Ireland, including the Cheltenham Festival, Royal Ascot and Glorious Goodwood.
Therefore, if you’re interested in horse racing, then you should choose a mobile betting website that offers live streaming of every race. The general condition is that you need to place at least £1 on the race you want to watch. This should provide you with access of the race from start to finish but it’s worth making sure that the connection is spot on or it could be worth considering another betting mobile site.
There is also live streaming available when it comes to a range of other sports. Tennis is widely covered by several bookmaker sites and the likes of Paddy Power and betfair will have coverage of every big tournament on the ATP and WTA Tour.
This also extends to the Grand Slam tournaments, with the Australian Open, Wimbledon and US Open available for widespread viewing for any customer that has a funded account with the bookmaker in question.
In addition to horse racing and tennis, then football live streaming is also available with selected mobile betting websites. The football includes action from some pretty major leagues such as La Liga, Bundesliga, Serie A and Ligue 1.
It’s worth noting with football and some other sports that some geographical restrictions apply to watching certain matches on mobile betting sites. So for example, UK customers might not be able to see live streamed matches from the UK even if customers in other parts of the world have.
Other sports as part of a live streaming service include basketball, volleyball, darts, snooker and table tennis. Indeed, some bookmakers have a huge live streaming service, which means you can watch live sport on a 24/7 basis, and there are always In-Play betting opportunities available.
Does your mobile betting site pay out quickly?
There are two things to consider when it comes to receiving winnings. The first comes down to how quickly a betting market is settled. So at the end of a football match, how long does it typically take for a mobile bookmaker to settle all bets and return the winnings to your account?
This can vary between those online mobile bookies that settle a market literally minutes after an event and those that drag their heels. This isn’t just important when it comes to withdrawing money from your mobile betting account but also for repeat betting purposes on other events.
Mobile Betting Sites Payment Options
However, the second strand of being paid out quickly by a mobile betting site is whether it takes long for the money to hit your bank account. Making a withdrawal from your mobile betting account does not mean that you receive the money instantly and there is usually a window where you can actually reverse a withdrawal should you wish to continue betting.
Many mobile betting customers now use PayPal to make their transactions and this is often a quicker way to get your winnings than through using a debit card linked to a current account.
Some bookmakers will return money to PayPal accounts within a matter of hours and then withdrawing money from PayPal to a bank account can also be a same-day transaction.
While every bookmaker promoted on this website has been reviewed and will make sure you are treated fairly as a customer, it’s important to use your own judgement to establish which of these operators have the best mobile betting sites and app for your betting purposes.